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Up Close and Personal Archives - Nurture Mama

Ann Searles :: Nurture Mama

View our Up Close & Personal Archives.

NurtureMama.com – Supporting the Nurturing Mother.  We carry a wide variety of cloth diapers, covers, wooden toys, breastfeeding supplies, children’s books, organic cotton clothing and so much more.  We are here to support the mother who is nurturing her family by what ever means she has chosen.

www.nurturemama.com

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Q: Tell us about yourself and your family.  Married?  Children?  How many?
Married for almost 11 years to my hardworking and gentle husband Erik.  We have two boys, Roman 3 ½, Ocean 11 months.  Roman is our super dynamo boy, was walking at 9 months, taking apart and putting together pens at 11 months, stringing together sentences at 23 months and just Mr. Go Go Go!  Ocean is completely opposite.  He is content to crawl around, smile, sing and wave his hands, and throw anything he can get his hands on.

Q: If you have children, what is your favorite part about being a mom?
Getting to be silly, illy, billy, without judgement.  They way they run (or crawl) to me when I’ve been gone for an hour or two.

Q: Cat or dog person?  Why?
Both!  I grew up with a dog but we have cats.

Q: Favorite color?  Least favorite?  Any particular reason?
Any jewel toned colors; ruby red, emerald green, royal purple, etc – because I look great in them!

Q: What type of music do you prefer?
Pretty much anything but gangsta’ rap and country.  Was a “new waver” in high school and I still call U2 my favorite group.  My boys LOVE Outkast!

Q: Last book that you read - or tried to read?
Tuesday’s with Morie. Erik bought it for me for Christmas.  I just finished it this April.  I have to admit every year I read the Little House books and the Anne of Green Gables books.  I’m not kidding when I say every year either.  I’m pathetic, I know.

Q: What do you prefer to do in your spare time?  Hobbies/Interests?
Spare time…spare time…spare time???  Ummmm…hmmmm…wha’?  I pretty much have to schedule my spare time.  Erik travels frequently, so when he is home, I usually schedule my chiropractic, waxing, etc during those times.  Right now, being able to go to Target by myself for no apparent reason is heaven!

Q: Funniest WAHM moment.
A customer called, Ocean decided he was finally ready for a nap (had been working on it for two hours) and a poopy diaper change, Roman suddenly decided that he was ready for lunch and wanted fruit leather (jumping up and down screaming I want fruit leda!  I want fruit leda!  I want fruit leda!) which he can’t open himself yet, UPS coming to do a pick up, and the mail man making a delivery.  Thankfully the customer found the entire thing hilarious!

Q: What was the inspiration behind your business?
I have no idea.  I was selling slings and suddenly we became what we are today.

Q: How long have you been in business?  Is your business all online or do you have any local business?
We have been open since 11/03.  Just online.

Q: How did you go about starting your business?  What was the VERY FIRST thing you did?
I did A LOT of research on the internet then got my business license.

Q: What did others think when you started your business?  Were they supportive?
Everyone who knows about it is supportive.  Our parents especially.

Q: Do you have a business plan or flying by the seat of your pants?
Business plan!

Q: What is your daily routine?
Oh my.  Get out of bed, pee, brush my teeth, sometimes shower, get dressed, get kids dressed, breakfast for all, take Roman to Montessori preschool, come home, Ocean naps, then I either answer email or do administrative stuff.  After Ocean wakes up it’s usually time to get Roman, lunch, then Roman goes down for a nap, and I try to do house or business stuff.  After dinner I process orders, customer correspondence, administrative stuff, etc.  Friday and Saturday nights are family nights which means we try to get the kids down as soon as possible so we can talk and experiment with the contents of our bar.

Q: What have you found to be the toughest part of the job of WAHM?
Everything!

Q: What do you feel is your greatest strength and the greatest asset that you bring to your business?
PK (pre-kids) I was an Executive Administrative Assistant.  So organizing is a top priority.  However, having children makes that a big challenge.

Q: How would others describe you?
Driven.

Q: On the other hand, what do you feel is your greatest weakness - how have you dealt with that in your business?
Organizing.  I’ve learned with children, you have to let things go.  But that is so incredibly hard when you want to have everything compartmentalized and planned out.

Q: How would you describe yourself?
Tired and very happy.

Q: What is your favorite part of your job?
Talking to my customers.  It’s nice to know there are so many moms out there that are into nurturing their children.

Q: What is your favorite other WAHM/WAHM sites?
Kissaluvs!  I begged and pestered Dianna to let me sell her diapers, until I am sure she had had enough of me!

Q: What is your definition of a WAHM?
A mother who in the midst of business and home demands takes the time to nurture her family.

Q: What is most important to you in a Cloth Diaper Resource site?
Product variety, clear instruction, personal reviews, easy navigation, and a streamlined look.

 

 

 

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