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Up Close & Personal

Being a WAHM (Work-At-Home-Mom), though rewarding in so many ways, is definitely a challenge.  There is always a balance to strike between work time and family time.  Always wanting to give excellent customer service, and yet, working within the confines of the hours allotted with the ever-present needs/wants of children and spouse at every turn. 

When directing your business to WAHMs, you are placing value on a mom's desire to accept this challenge . . . investing in her as a creator/producer/reseller AND in her commitment to be ever present in her children's lives.  Whether her business plan is to grow to great heights or maintain a small, more controlled output of product/service,  by definition, as a WAHM she has chosen to do it all at home and amidst her family.   This spotlight/feature was established as a means for those of us who purchase from WAHMs to get to know them a little better . . . to put a testimony and a 'face' to the business name.  The cyber world is often less than personal - we anticipate that Up Close and Personal will allow you to draw that familiarity that lends itself to trusting a WAHM and her products/services for your family's needs.

View our Up Close & Personal Archives.

www.diaperware.com

Inge Brunner :: DiaperWare

DiaperWare is a WAHM biz featuring products of other WAHMs.  We sell cloth diapering supplies of all types - like unbleached prefolds, hemp fleece prefolds, contours, cotton or hemp fitted diapers, pocket diapers and All-In-One diapers. In addition, we carry PUL, fleece or wool covers, doublers, wipes, pail liners and much more by WAHMs like Muttaqin Baby, Sugar Peas, Doodle Bottoms, Happy Tushies, NappSacks, and Dancing Bears to name a few.

Q: Tell us about yourself and your family.  Married?  Children?  How many?
I am WAHM to 3 beautiful boys, my golden boy who is seven, my honey boy who is four and my diaper testing, constantly climbing,  sunshine boy who turns one in Februray.  Life is never dull when you have three wild things keeping you busy!

Q: If you have children, what is your favorite part about being a mom?
Watching them master the little skills as they grow up, watching them sleep like angels after a full day of hyperactivity, and of course, all the hugs and kisses and good morning snuggles!  Never being bored because there is always new things or ideas coming from their fruitful imaginations.

Q: Cat or dog person?  Why?
Both!  Currently you could call me a cat person.  Before staying at home with my children I was a small animal Veterinarian.  I most recently worked at a Cat Hospital, which I really enjoy.  We have three beautiful cats, two of which are Bengals, and one rowdy DSH.  Before my children were born, my constant companion was my Belgian Sheepdog, who went everywhere with me (my start to attachment parenting), so I am a dog person too.

Q: Favorite color?  Least favorite?  Any particular reason?
Green, like all the wonderful things that grow outside.  I am very into plants and nature.  Other colors I like are the dark purples, like in flowers and other natural colors.  Least favorite would be the neon colors, too unnatural for me!

Q: What type of music do you prefer?
I think you would call it Alternative.  I listen to the U of PA college radio station.

Q: Last book that you read - or tried to read?
Currently we are reading the Harry Potter books at bedtime.  If I had time I would be reading books about Holistic healing and living and much more, I love books.

Q: What do you prefer to do in your spare time?  Hobbies/Interests?
Spare time?  Before kids I loved gardening and horticulture!  I am also interested in holistic healing.  I would love to have my own Holistic Veterinary Practice some day, but for now my priority is being home for my children while they need me.

Q: What was the inspiration behind your business?
Being home with my children and helping promote cloth diapering.  When my first was born I looked for information on cloth diapering and got only bad information and discouragement (and was laughed at by lots of moms).  I tried the local cloth diapering service (two counties away, not very local or popular in my area), but did not realize that they were using poor quality diapers, which lacked the absorbency my boys needed.  I stumbled into the world of cloth diapering accidentally looking for cloth training pants for my oldest.  I was so upset when I learned that there are so many effective diapering systems available; if only I had known.  So, my mission was to bring the world of cloth diapering to my area where there was no cloth diapering information available!  People need to know that cloth diapering really is as easy as, and more convenient than, disposables with the benefit of being so much healthier, cost and environmentally effective.

Q: How long have you been in business?  Is your business all online or do you have any local business?
I started DiaperWare in the Spring/Summer of 2001.  Currently 95% of my business is online because I do most of my work overnight while my boys sleep.  They hate when I drag them places to talk about "diiiaperrrs."  Diapers are so stupid when you are a very grown up 6-year-old.  I am hopeful that when my children are older and in school that I will be able to have more of a local presence, because my area needs more cloth diapering information and resources.

Q: How did you go about starting your business?  What was the VERY FIRST thing you did?
Spent way too much time on the web learning everything I could about cloth diapering!  Then I spent way too much time on the computer learning about what you need to start a business and get online.

Q: What did others think when you started your business?  Were they supportive?
They thought I was spending waaaay too much time on my wacky hobby.  No one believed in cloth diapering enough to think that it could be a viable business option.  Everyone is surprised that it has grown into what it currently is.

Q: Do you have a business plan or flying by the seat of your pants?
I do not have anything written down, but I keep a few things in my head.  So mostly you could call it flying by the seat of my hopefully sensible pants.

I have tried to keep the focus of DiaperWare on selling WAHM products.  WAHMs always have the most useful ideas and creations when creating new diapering products. They have the most experience in using these products and know what innovations would most likely make their lives easier and better!  They use first quality materials to make their products for high quality merchandise that really works.  Selling WAHM products means nothing is ever written in stone because things change so frequently.

Q: What is your daily routine?
I try to get up at 4 AM so I can get orders processed before I have to get my golden boy up and ready for school drop off and the post office run at 8 AM.  Then I spend the rest of the morning with my sunshine boy finishing up what I did not get done and doing what needs to be done around the house.  Or we go out to activities (speech therapy for G, playgroups, grocery shopping, meetings, errands, etc...). Then, after they are in bed I finish up what I need to do for DiaperWare.  Saturdays and Sundays are my catch up days.

Q: What have you found to be the toughest part of the job of WAHM?
Balancing all my responsibilities and being patient with the children when I have soooo many things that I need to do.  It would be better for my children if I could afford to be a SAHM.

Q: What do you feel is your greatest strength and the greatest asset that you bring to your business?
Lots of experience providing good customer service, an eye for quality merchandise, a sensible approach to things and a pressing need to make things work.

Q: How would others describe you?
Intuitive, insightful, great listener, capable, determined, and principled - one who follows through with actions.  My co-workers wrote these statements and I felt very flattered by them.

Q: On the other hand, what do you feel is your greatest weakness - how have you dealt with that in your business?
Not having the time, energy or resources to deal with all that I have on my plate currently.  There is so much I would like to do with DiaperWare and many other things, if I only had time.  Does anyone know where I can find a Time Turner like Hermonie's?

Q: How would you describe yourself?
Kind, gentle, thoughtful, pragmatic, hard working, dedicated.  Wacko!?!  I can be very single-minded about things I feel passionately about like attachment parenting, whole foods, food allergies (and the evils of dairy), breastfeeding and more!

Q: What is your favorite part of your job?
Talking to other great moms!

Q: What is your favorite other WAHM/WAHM sites?
There are so many great sites and every day there is so much new that it is hard to pick a favorite.

Q: What is your definition of a WAHM?
A mom who works at home so that she can take care of her children herself.

Q: What is most important to you in a Cloth Diaper Resource site?
Basic cloth diapering information for newbies.  Frequently encountered trouble shooting like 'what to do with fleece that repels' and 'stinky detergent buildup on diapers.'  Reviews and feedback on all the new stuff on the market to help everyone wade through all the products to decide what is right for different babies in different situations.  If one diaper were the best for all babies then there would not be so many different successful products available.  But every baby is different and so, trying to decide which product is right for each baby becomes boggling.  Anything that helps sort out the confusion would be great!

 

 

 

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